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It does seem like there is an explosion of product placement out there, doesn't it.
I was watching a recorded episode of The Office yesterday, and spotted at least three obvoius product placements. The most blatent one for Kit-Kat. There was also one for Cisco and one for Office Depot. I sure there were many more in there. The problem with consumers like me is that we don't pay attention to stuff... :-)
I guess I see advertising as a convenient way to make some things less expensive. For instance, half my wardrobe is free t-shirts from companies with their logos. I would never buy most of the products on my shirts, but I wear them nonetheless. TV is "free" because of advertising. Coupons are another form of advertising, and we personally only use those only when it makes something we would have purchased even cheaper. Many websites are made available for free because they can make money off of the advertising.
I don't understand the point of advertising, but as long as it makes some things cheaper, I'm all for it.