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Doing business in today's competitive environment requires a serious commitment to stay abreast of trends and technology, and every business needs a technology infrastructure to perform effectively and efficiently. Trade publications and their advertisers want to give you information you need to do business. It's worth it to them to give you the magazine free because you have a genuine need for the information and products described therein. Advertisers need a vehicle to deliver their message to you which justifies spending advertising dollars to give subscriptions for free."
It's not my company, so I would still have to say "read the fine print," but there's no catch. Like I said, I've subscribed to CFO forever, and I've never paid a cent!